Fix your website's accessibility, and keep proof that you did.
Due Effort helps small businesses find the barriers that stop disabled customers from using their site, fix them in plain English, and keep a dated record of the work. No scare tactics, no widgets, no legal jargon.
Already got an ADA demand letter or a lawsuit? Here's what to do in the first 72 hours
How Due Effort works
1
Find
We test your pages in a real browser with axe-core, the open-source engine accessibility professionals use, and show every result. Nothing is hidden behind an email form.
2
Fix
Each problem comes with who it affects and how to fix it, with click-by-click steps for Shopify, WordPress, Wix and Squarespace. Missing image descriptions get suggested alt text you can approve.
3
Keep proof
Every scan is dated and tamper-evident. Your record shows what you found, what you fixed and when. That record is what your lawyer will ask for if a letter ever arrives.
Why small businesses are paying attention
3,117
website accessibility lawsuits filed in federal court in 2025, up 27% from the year before.
Not counted
State-court suits and demand letters that settle quietly never show up in that number, and plaintiffs have been moving to state court.
Source: same report
$4,000
minimum damages per violation under California's Unruh Act, on top of fixing the site and paying the other side's lawyer.
Source: Bryan Cave Leighton Paisner
Three things owners get wrong
"A widget will protect me."
Overlay widgets promise one-line compliance. In 2025 the FTC made accessiBe pay $1 million over claims that its tool could make any site compliant. Sites running overlays still get sued.
Source: FTC, April 2025
"Settling makes it go away."
Paying a demand letter doesn't fix your site. The same problems are still there for the next firm to find, and owners describe being sued a second time.
"A clean scan means I'm compliant."
No automated tool can promise that, including ours. Scans catch the common, machine-checkable problems. Whether your checkout works with a screen reader needs a person to test.
What actually helps
Fix what you can, and keep dated proof that you did. In April 2026 a federal court in New York dismissed a website accessibility suit as moot after the business showed documented accessibility work, including a consultant's audit, that the plaintiff couldn't rebut.
Honest prices for small businesses
The big accessibility vendors charge $490 to $3,990 a year, mostly for widgets and sales teams. You get the scanning, the fixes and the proof for a fraction of that.
Free
$0
- Homepage scan with every result shown
- Plain-English fixes for your platform
- Dated PDF and shareable report link
- Accessibility statement generator
Most small businesses
Core
$29/month
or $290 a year
- Up to 25 pages rescanned every month
- Dated, tamper-evident evidence log
- Suggested alt text for your images
- Alerts when an update breaks a fix
- A statement that stays current
Pro
$79/month
For bigger stores and agencies
- Up to 100 pages, scanned weekly
- Up to 5 websites
- Fix plans grouped by theme template
- Everything in Core
Got a letter?
Letter Response Kit
$249 one time
Plus sales tax where it applies
- Full-site scan, dated and sealed
- Evidence pack your lawyer can use
- Fix plan, most urgent first
- Where to find an ADA defense lawyer in your state
Small businesses may be able to claim part of accessibility costs back through the federal Disabled Access Credit. How the credit works
Get early access and lock in the founding price
Core and Pro open soon. Join the list and we'll email you once, when your plan is ready. Founding members keep their price for as long as they stay.
Due Effort keeps a record of your effort. It isn't legal advice, and nothing can guarantee you won't be sued.